Marcela FerRa | Portfolio

Marcela Fernández

advertising designer | Web Designer | photographer | cultural promoter

As an advertising designer and photographer, my role is to conceptualize and create visually compelling designs that capture the attention of consumers. My work encompasses a range of media, including print, digital, and social media, and requires me to stay up-to-date with the latest design trends and software. I use my knowledge of color theory, typography, and composition to create effective advertising campaigns that meet the needs of my clients. I collaborate closely with clients to understand their goals and develop designs that effectively communicate their message. Whether I'm working on a logo, brochure, or digital ad, I'm always striving to create designs that are both aesthetically pleasing and effective at achieving their intended purpose.

As a Lead Designer

My goal is to create innovative and visually compelling designs that align with the company's brand and goals. In order to ensure that all designs are effective in achieving their intended purpose and meet the needs of the target audience.

Crop unrecognizable graphic designer drawing on tablet with stylus

I've worked with

I've learned from

Bachelor Advertisign Design. Universidad Americana. (2005-2008)
Basic audiovisual production workshop. Centro de Cine de Costa Rica (2007)
Web Master Junior. CyberU. (2011)
Cultural Promoter and Acting. TNT. (2012-2013)
Social Media Marketing. Online. Tecnológico de Monterrey (2020)
Email Marketing Certified. Hubspot. (2023)

Branding

As someone with experience in branding, I know the importance of developing a strong brand identity that resonates with consumers and creates lasting impressions. Through research, strategy, and creative execution, I've helped brands create unique and memorable identities that differentiate them from their competitors and drive business success.

Website

Design

As someone with experience in web design, I understand the importance of creating user-friendly and visually compelling websites that effectively communicate a brand's message and meet the needs of its target audience. Through a combination of design, development, and user testing, I've helped brands create engaging online experiences that drive traffic, conversions, and business success.

Social Media

I understand the importance of creating engaging content that resonates with audiences and drives engagement. I've learned how to leverage data and analytics to optimize campaigns and create content that drives measurable results and helps brands connect with their target audience.

Marketing Digital

As someone who has experience in digital marketing, I can say that it is a constantly evolving field that requires creativity, analytical skills, and a deep understanding of consumer behavior. Through experimentation, testing, and optimization, I've learned how to create effective campaigns that deliver measurable results and drive business growth.

Print Design

I understand the nuances of designing different print materials, such as brochures, flyers, and business cards. I've honed my skills in typography, layout, and color to create visually appealing designs that effectively communicate a brand's message and achieve its marketing goals.

Photography

As someone with experience in photography, I know how to use lighting, composition, and visual storytelling to create impactful images that communicate a brand's message and capture the attention of audiences. Through careful planning and attention to detail, I've captured images that have been used in a variety of marketing materials, from social media to print ads.